Shams is a UAE-focused sales platform built on AI agents that gathers leads from WhatsApp, email, your website and social media in one place. It qualifies them in Arabic or English, routes them to the best team member and books meetings automatically, with one dashboard for the pipeline.

Publisher information
- Company name
- زورأي
- Company website
- zorai.net/shams
- Category
- Sales & Marketing
- Date added
Shams is an AI sales platform from Zoray for sales teams in Dubai and Abu Dhabi. It captures leads from every channel, qualifies them and routes them through the pipeline with no manual work, so no inquiry gets lost between messages.
Key Features of Shams
- Captures and manages leads automatically from every contact channel
- Channels: WhatsApp Business, website chat, social messages, email, forms
- AI qualification: the right questions and ideal-customer scoring, in Arabic or English
- Smart routing: handoff to staff when needed, automatic meeting booking for the rest
- One dashboard showing every conversation and deal in the pipeline
Why Shams?
- Built for sales teams in Dubai and Abu Dhabi, per the company
- Works in Arabic and English for qualifying and conversations
- WhatsApp Business is among its channels, which the company calls the top channel in the UAE
- Offered by Zoray, an agentic AI consultancy based in Dubai
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