Google Analytics is a free analytics tool for understanding how customers engage with your websites and apps across their whole lifecycle. It uses machine learning to find insights and predict user behavior, with shareable real-time reports and Google Ads, Search Console and BigQuery integration.
Publisher information
- Company name
- Google LLC
- Company website
- analytics.google.com
- Category
- Data Analysis
- Date added
Google Analytics is an analytics tool that helps you understand how people use your sites and apps so you can improve their experience. It is free and ties insights to your campaign results.
Key Features of Google Analytics
- Real-time reports that follow activity as it happens on your site or app
- Reports on user acquisition, engagement, conversions and revenue
- Custom drag-and-drop explorations, such as conversion paths, funnels and cohorts
- Automatic insights and predictions of likely actions, like purchase or churn
- Natural-language search for the metric or report you need
- Data collection via JavaScript, app SDKs and an open measurement protocol
Why Google Analytics?
- Integrates with Google Ads, Search Ads 360, Display & Video 360, Search Console, BigQuery
- Cross-platform attribution reports for each touchpoint's role in conversion
- Easy interface and shareable reports for collaboration
- Analytics 360 has higher limits
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