Matomo is a privacy-focused web and app analytics platform. It shows unsampled data, tracks visitors without cookies, and offers heatmaps, session recordings and A/B tests. Cloud or on-premises hosting gives full data ownership and privacy compliance, with all features included.
Publisher information
- Company name
- InnoCraft Ltd
- Company website
- matomo.org
- Category
- Data Analysis
- Date added
Matomo is a privacy-focused web and app analytics platform that lets teams understand their audience and behavior with complete, unsampled data. Start by adding one line of code or linking popular tools, and the data stays owned by you.
Key Features of Matomo
- Analysis of pages, traffic sources, conversions and events
- Paths, conversion funnels and visitor segmentation
- Heatmaps, session recordings and A/B tests
- Tracking of AI tool visits and comparing their behavior with humans'
- JavaScript analytics and server log analysis
- Integrates with WordPress, Google Tag Manager, and 100+ integrations
Why Matomo?
- Unsampled data and first-party tracking with no data loss from consent
- Cookieless tracking and data anonymization, GDPR compliant
- Cloud or on-premises hosting with 100% data ownership and no lock-in
- All features included with no hidden limits, and Google Analytics history import
- 21-day free cloud trial or free self-hosting, and ISO 27001:2022 certified
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