Tactful is a customer service platform that merges WhatsApp, Facebook and Instagram into a unified inbox, with AI-suggested replies and smart routing. Agents take actions like order checks within limits you set, and live dashboards track response time, resolution, sentiment and team performance.

Publisher information
- Company name
- Tactful AI
- Company website
- tactful.ai
- Category
- Customer Service
- Date added
Tactful is a customer experience platform that gathers digital conversations in one workspace instead of scattered tools. AI agents handle repeat cases, and the chat moves to your team with full context when a human decision is needed.
Key Features of Tactful
- Unified inbox: all digital channels in one place with full history and AI-suggested replies
- Smart routing by topic, language, priority and workload
- AI agents that grasp intent, fetch data and act within your rules
- Visual drag-and-drop automation builder, no tech team needed
- Live analytics on response time, resolution, sentiment and team performance
- Channels: WhatsApp, Facebook, Instagram, email, SMS
Why Tactful?
- Manager approval for sensitive requests and a full log of every AI action
- Handoff with a summary of the chat, intent, sentiment and actions taken
- Manage several brands or regions from one workspace
- Teams using it report 40% to 80% automation, per the company
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